Content is the center of the digital experience. The ease of access, long-term maintainability, and search engine ranking of your content will largely be affected by how it is structured.

We’ll leave the topic of structuring data for a future conversation and focus on the most common way in which content is presented in most devices today: as HTML. For almost all developers, HTML needs no introduction, yet nevertheless there are some concepts worth reinforcing.

Imagine if you have a book and its summary looks like this: