How FOX Broadcasting Modernized Its Digital Presence

The ChallengeShifting scope, tight deadlines

FOX's existing site needed a major overhaul across technology, process, and content as market demand changed. Content producers needed better tools and faster design changes, the site required tighter integration with third-party video and social providers, and FOX wanted personalization features like letting viewers track favorite shows — all compatible across browsers and devices.

As these needs evolved mid-project, FOX faced frequent scope changes and tight deadlines, requiring a flexible, scalable team that could respond quickly and effectively.

The SolutionA scalable distributed Agile team

• Eight full-time developers working as a flexible, scalable, distributed team with 24/7 development coverage to hit deadlines.
• Agile development giving the flexibility to adapt to changing requirements, with optimized cross-team processes and project management.
• Drupal 7 transition facilitating a more efficient content management system.
• Video and integration enhancements improving video presentation and integrating cable subscriptions for personalized content.
• Faster design updates optimizing processes for quicker design changes and content additions.

The ResultsFaster updates, increased traffic

X-Team helped FOX modernize its digital platform by adapting quickly to evolving needs, enabling the team to meet critical deadlines and ship changes as requirements shifted. Agile processes allowed faster design and content updates, with new content added daily, and personalization features let users log in with their cable subscription and track favorite shows.

Better video presentation, third-party content integration, and a more seamless user experience drove increased web traffic, strengthening FOX's position as a key digital touchpoint and driving continued viewer engagement.