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PMC Scaled Engineering Talent to Support Rapid Growth

Penske Media Corporation partnered with X-Team to augment its engineering capabilities during periods of rapid growth, embedding senior engineers across a diverse stack to support high-traffic websites, microsites, and subscription services.

The ChallengeScaling teams through acquisition

As PMC acquired more media brands, it needed a flexible team of engineers who could adapt to constantly changing staffing needs across its portfolio.

The pressure to rapidly source, hire, and onboard senior-level engineers — only to downsize as demand and priorities shift a few months later — can create a volatile work environment that leads to low morale, reduced productivity, and higher costs.

The SolutionA flexible, on-demand team

  • Senior talent since 2017 — X-Team has provided PMC with top-tier engineering talent across its brands and tech stack through a longstanding partnership.
  • Scale on demand — engineers ramp up as new media brands are acquired and flex back down as priorities shift, without the volatility of in-house hiring cycles.
  • Subscription stack build — X-Teamers helped build a complex subscription stack and stayed on to maintain it after large migrations.
  • WordPress and front-end work — delivered WordPress VIP and Gutenberg development, built microsites, and handled front-end work across the portfolio.
  • Cultural fit — each engineer embeds with PMC's processes and stays focused even when project requirements shift under pressure.
X-Teamers helped us build a very complex subscription stack and stayed on to maintain it after some large migrations, and the quality of the people who have come in has been really, really high.
Nicola (Nici) Catton, SVP of Product Delivery, PMC

The ResultsSeamless scaling at speed

X-Team's longstanding partnership has enabled PMC to scale its engineering capabilities seamlessly as new media brands are acquired, keeping web properties robust, responsive, and engaging even during periods of significant business growth.

Being able to continuously source additional staff who fit PMC's culture has further accelerated the company's growth across its portfolio of more than 20 brands reaching roughly 412 million monthly active viewers.

Under the Hood

The stack behind the build

Backend & APIs

  • PHP
  • WordPress VIP
  • Gutenberg

Tooling & Process

  • CI/CD
  • Git
  • JavaScript
Let's Get Started

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