Project Summary
When FOX Broadcasting decided to overhaul its website to meet growing demands for advanced publishing functionality, they turned to X-Team to deliver a modern, scalable solution.
With tight deadlines and a rapidly changing scope, X-Team’s expertise was essential in helping FOX transition to a new Drupal-based content management system.
The Client
FOX Broadcasting Company, owned by the Fox Entertainment division of the Fox Corporation, is one of the largest television networks in the world, known for iconic shows such as American Idol, The Simpsons, Glee, and Brooklyn Nine-Nine. As the third-largest television network globally in terms of revenue and international coverage, FOX required a robust digital platform to meet the needs of its audience and content producers.
The Challenge
The existing site was in need of a major overhaul in terms of technology, process, and content. Requirements had changed with market demand. In response, FOX was expecting a variety of upgrades.
The project required improved tools for content producers along with faster implementation of design changes. The site needed better integration with third-party content providers, especially for video and social media. FOX also requested enhanced personalization features for their audience, like giving viewers the ability to track their favorite shows. Finally, everything needed to be compatible across browsers and devices.
As these needs evolved during the project, FOX faced the challenge of managing frequent scope changes and tight deadlines. The company needed a flexible and scalable team to respond quickly and effectively.
The Services
X-Team provided a flexible, scalable, and distributed team of eight full-time developers, allowing for 24/7 development coverage to help achieve their deadlines.
X-Team’s approach included agile development, providing the flexibility to adapt to changing requirements and increased productivity with optimized cross-team processes and project management. The team facilitated FOX’s transition to Drupal 7, enabling a more efficient content management system.
X-Team also performed integration and functionality enhancements. They focused on improving video presentation capabilities, integrating cable subscriptions for personalized content, and optimizing processes for faster design updates and content additions.
Results
Laying a Foundation for Continuous Innovation
X-Team helped FOX modernize its digital platform by quickly adapting to the company’s evolving needs. This enabled FOX’s team to meet critical deadlines and implement necessary changes quickly as requirements shifted.
Accelerating Time-to-Market with Agile Development
One of the key successes of the project was the ability to make faster design and content updates. With X-Team’s agile development processes in place, FOX was able to respond quickly to industry trends, keeping its website fresh and up-to-date with new content added daily.
Enhancing User Engagement Through Personalization
X-Team’s work helped FOX enhance its user engagement by integrating advanced personalization features. These updates allowed FOX to offer tailored experiences, such as the ability for users to log in with their cable subscription and track their favorite shows.
Driving Growth with Increased Traffic
The improvements made to the site — including better video presentation, integration of third-party content, and a more seamless user experience — resulted in increased web traffic. The uptick in the number of visitors to the site enhanced FOX’s position as a key digital touchpoint for its audience and is driving continued viewer engagement.
The successful collaboration between FOX and X-Team exemplifies the value of flexible, high-quality development support. As FOX’s needs evolved throughout the project, X-Team’s ability to scale quickly and integrate seamlessly with the FOX team ensured a smooth, successful transition to a modern platform, improving both the user experience and content management processes.
“X-Team always delivers. Always.” — Fox Broadcasting
