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case study

Although you might not think of EMC (data storage super-geeks) as the kind of company to start publishing games, it’s a continuing trend to see companies using games to inspire some evangelism around their brands (which is why a group of X-Teamers launched **GAMEized **to do just that). But if it wasn’t for EMC, the world wouldn’t have Cloud Defender (iTunes Store). And since both X-Team and EMC are all about super-heroes, it was clearly meant to

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case study